The TaylorMade P790 irons design brief sounds either amazingly simple or ridiculously complicated. For a company used to making bold steps in innovation, it ended up being one of its boldest for a category of player that’s tough to serve.
“Products like this in the past have taken advantage of different benefits of hollow construction, either to get forgiveness or to manage feel or to get more speed with a thin face,” said Tomo Bystedt, TaylorMade’s senior director of iron creation. “What if you could do something that takes advantage of all the benefits? That was kind of our mission here. How do we get all of the speed and make it feel really good at the same time and obviously deliver a look and appearance that a good player would love to look at? That was the brief that we set out to do.
“One of the things we realized in this forged distance category is that there was only so far we could go with existing constructions and existing materials,” “So we thought, ‘What if we did somethi..