We knew heading into this week’s Sentry Tournament of Champions that Rickie Fowler was going to help Puma launch its new Aloha apparel collection while playing in Hawaii. What we didn’t necessarily know is the wild reaction he would get while playing the first round Thursday at the Plantation course at Kapalua in the new threads.

Suffice it to say, Fowler’s laidback look (untucked shirt!!) garnered as much attention as any of the play on the course.

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https://twitter.com/PaigeSpiranac/status/949052052805623808

https://twitter.com/Michael_Catling/status/949059809424261120

https://twitter.com/matt_white79/status/949253440189825025

https://twitter.com/TheButtman69/status/949073631430156288

The wild social media reactions were generally positive, there was also a little bemusement among some.

https://twitter.com/GCIMagazineGuy/status/949089035129155584

https://twitter.com/KylePorterCBS/status/949107243252887555

https://twitter.com/PeterFonseca/status/949086707189723138

Oh, and the “untucked” part of it didn’t sit well with everyone.

https://twitter.com/_JohnClare_/status/949043634510483456

https://twitter.com/SportsEsquire/status/949093112395296768

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