Kevin C. Cox (Photo by Kevin C. Cox/Getty Images)ATLANTA—For much of the week, it's been what Brooks Koepka hasn't worn that's garnered attention. But on Friday, the four-time major's fashion choice sent golf fans scrambling for answers.
Cameras caught Koepka wearing what appeared to be a zip-line tag on his Nike shoes, a piece that didn't seem conducive to play. Following his round, one that saw the reigning and likely Player of the Year take a one-shot lead, Koepka was indignant that fans hadn't picked up on his trendsetter look:
Q. People were asking what's on your shoes, Oasis?
BROOKS KOEPKA: The Off-Whites? It's fashion, Bro.
Q. No, the other.
BROOKS KOEPKA: This is such like a typical golf nerd, like 40-year-old white man like —
Q. I've got two kids.
BROOKS KOEPKA: I don't know how to explain it. It's Off-White. It's fashion. I guarantee the whole golf world has no clue what Off-White is, but it's fresh. If you&#03..

When one of the best players in the world is reduced to looking like a weekend golfer, i.e., they hit a shank, miss a short putt, chunk a chip, etc., the common reaction is disbelief. “How could I, a world-class golfer, do something like this?” they think. Maybe their hand goes over their mouth like they just saw a crazy twist in their favorite TV show, maybe they look to the heavens, or maybe they ask their caddie for answers. Never is it that they just had a big screw-up and it's no one's fault but their own.
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Enter Gary Woodland on Friday at East Lake, who actually did the opposite of everything I mentioned above when he bladed a chip into the East Lake clubhouse at the Tour Championship. Facing a gnarly lie in some rough on the 18th hole, Woodland hit one of the worst shots of his life and gave the perfect weekend-golfer reaction to sum it up:
https://twitter.com/golfismental/status..

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With the golf world focused on that wacky staggered leader board at the Tour Championship, many missed social media's most important one-year anniversary ever. You see, it was exactly 12 months prior that Phil Mickelson joined Twitter. And now we can't imagine a world without the five-time major champ's seemingly daily presence on the platform.
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Thankfully, the good people at Skratch didn't forget. And in honor of this momentous occasion, created this brilliant montage featuring some of Phil's finer phiner social media moments. Enjoy, folks:
https://twitter.com/Skratch/status/1164714371563642885
Ahhh, so many great memories in such a short time. Kudos to Skratch for making another masterpiece like they have previously for Anthony Kim (Miss you, AK) and John Daly. Just one correction: Phil isn't one of the best follows of all time, but THE best follow of all time.
AN UNAUTHORIZED HISTORY: Phil M..