The idea seemed pretty simple: How do we get one of our editors, who spends a fair amount of time on video talking about golf, to not look like he showed up on camera straight from hitting a small bucket?
Nothing against Alex Myers, whose personal style might have been described as “whatever's clean,” but he needed help. And fortunately, the experts one floor up at GQ were in a position to step in.
The resulting video covers Alex's transformation over the course of an afternoon under the direction of GQ fashion editor Lucy Armstrong. The objective was not just to score Alex some new threads, but to educate golfers everywhere about those minor style tweaks that can end up going a long way.
To put it in golf terms, it's like we were looking for 20 more yards without forcing him to change his clubs or his grip. Did we succeed? Well, here's how Alex started the day:
FacebookPinterestAnd this is how he ended it:
FacebookPinterestNot bad, but to see how he got there, you ..

Christian Petersen/Getty ImagesTyler McCumber came into this week’s Mackenzie Tour-PGA Tour Canada event, the Syncrude Oil Country Championship, with momentum, having won the tour’s previous stop for his first win in Canada. He also arrived as a curiosity. The 27-year-old former All-American at Florida had an unusual connection to Edmonton Petroleum Golf & Country Club, which was hosting the tournament for the third year. McCumber’s father, former PGA Tour pro Mark McCumber, designed the course 25 years ago.
Tyler, who had never played one of his dad’s courses in a professional tournament, was asked ahead of the event what it would be like to win, given the circumstances.
“The courses that I have played in the past that my dad and his team have worked on, I seem to favor and really like from a playing standpoint,” he said. “Maybe it’s just because of the way I was raised and what to look for in golf courses. When I look at courses, I look at them through that filter, whether he designe..

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