Kevin C. Cox(Photo by Kevin C. Cox/Getty Images)In case golf needed a reminder that Tiger Woods doesn't so much move the needle as he is the needle, Masters Sunday served as a shout-from-the-rooftops reminder. Despite fears that the moved-up tee times—the leaders went off five hours earlier due to weather threats—could wreak havoc on its viewership, CBS Sports broke a record for the highest viewership for a morning golf telecast in history with an average of 10.8 million people tuning in. Just as impressive, a rerun of the broadcast averaged 4.5 million viewers. For context, that made it the second-highest golf broadcast (not counting the Masters' morning viewing) of the year, only behind Saturday's third-round coverage from Augusta National.
That magnetism manifested on social media as well.
Cam Rogers, who runs a Tiger-themed podcast, made an astute observation on Monday morning: in just one week, video of Woods' winning Masters putt already has 7.4 million more v..