Three Billboards Outside Cleveland, Ohio. No, that's not the porn parody of this year's Oscar-nominated Three Billboards Outside Ebbing, Missouri, it's what commuters on I-480 just outside Believeland woke up to on Monday morning…
https://twitter.com/darrenrovell/status/968167053944393728
A mysterious trio of advertisements designed to lure LeBron James to the City of Brotherly Love, the billboards—a back-handed power move by Pennsylvania's Power Home Remodeling—make their case with three simple selling points:
A new (literally) Big Three of Lebron/Simmons/Embiid.
The sultry allure of completing a process started by their fired GM who now teaches classes in Silicon Valley.
A hashtag, because this is 2018 and you have to have a hashtag.
When tracked down by ESPN's Darren Rovell, PHR co-CEO Asher Raphael had only this to say about the experimental use of company marketing funds:
“We're passionate about Philadelphia. We have an amazing city, it's
the b..